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When CEO Trudy Sullivan arrive at Talbots, from her previous position at casual apparel giant Liz Claiborne, she was startled by the absence of in-house design and developing the site departments. Ms Sullivan quickly addressed this through new hires to create a design team. An obvious place to begin, right? But what set Ms Sullivan's direction apart was her approach. She resisted the need to toss the baby using the bathwater. Instead of a total overhaul and an immediate call to arms to generate new products, she organized an organized review of best, and worst, sellers from the past sixty years! This re-examination in the foundations - the pearls, twin-sets, flats, trench coats - had not been an exercise in finding old favourites to re-issue but to know the core of Talbots' business and the cachet of true American style.
Surely there can be no more enduring examples of American style than Katherine Hepburn, Jacqueline Onassis and Princess Grace of Monaco. Cleverly, Talbots has built three separate fits for jackets, each named after one Sale Discount 30 40 of these brilliant iconic women. In total, you'll find 23 styles available on-line, each grouped in accordance with fit, and with an accompanying video called - Meet the Ladies:
• Kate: Sexy, hourglass, fitted-at-the waist jackets for dressing or down. • Jackie: Cool, sophisticated and playful jackets. Great with jeans and skirts. • Grace: Classic, slightly fitted jackets - feminine and ladylike.
Jackets are a big-ticket item, rarely an impulse purchase. This technique of "romancing the merchandise" carries by using it the promise of boosted sales. Who could resist exploring these enticingly different looks? I don't want to second-guess Ms Sullivan or design group nevertheless the implications just for this brand inside a brand are intriguing and filled with possibility.
Equally as audacious was Ms Sullivan's willingness to take on denim. From its modest, missy-fitting past, Talbots has emerged being a leader within the denim category. Again, there's the new signature increased exposure of multiple fits, plus, a variety of silhouettes and finishes or "washes" to make sure every woman finds her dream jean.
It's clear if you ask me that Talbots is a work in progress. The holiday collection proposes "re-imagined offerings" and from what I've seen to date, only the edgiest vintage details will probably be reinvented or source of inspiration. Simple, traditional pearl necklaces have evolved into transparent jacket dramatic, glamorous multi-strand showpieces. It wouldn't surprise me if Michelle Obama turns up for a Christmas party in one of transparent jacket them beauties.
But the actual measure of Ms Sullivan's Executive Presence is surely her grace under fire. The rebranding took place during extraordinarily challenging financial pressure: plummeting stock prices, selling off the men's and kid's divisions; criticism for overpaying for recently purchased casual retailer J. Jill. Throughout all transparent jacket Buy of this public scrutiny, Ms Sullivan and her team rolled out the rebranding and never lost their poise or their vision. What a coup! F?�licitations for creating the cachet that's Talbots today.
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