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When CEO Trudy Sullivan reached Talbots, from her previous position at casual apparel giant Liz Claiborne, she was startled through the absence of in-house design and developing the site departments. Ms Sullivan quickly addressed this through new hires to develop a design team. An obvious starting point, right? But what set Ms Sullivan's direction apart was her approach. She resisted the urge strapless plunge to get rid of the baby with all the bathwater. Instead of a total overhaul Sale Discount Up To 30 with an immediate call to arms to make new products, she organized a planned out review of best, and worst, sellers through the past sixty years! This re-examination in the foundations - the pearls, twin-sets, flats, trench coats - was not an exercise to find old favourites to re-issue but to know the core of Talbots' business and the cachet of true American style.
Surely there can be no more enduring samples of American style than Katherine Hepburn, Jacqueline Onassis and Princess Grace of Monaco. Cleverly, Talbots has created three separate fits for jackets, each named after one of them iconic women. In total, you can find 23 styles available on-line, each grouped as outlined by fit, with an accompanying video called - Meet the Ladies:
• Kate: Sexy, hourglass, fitted-at-the waist jackets for being fashionable or down. • Jackie: Cool, sophisticated and playful jackets. Great with jeans and skirts. • Grace: Classic, slightly fitted jackets - feminine and ladylike.
Jackets can be strapless plunge a big-ticket item, rarely an impulse purchase. This technique of "romancing the merchandise" carries with it the promise of boosted sales. Who could resist exploring these enticingly different looks? I don't want to second-guess Ms Sullivan or perhaps the design group nevertheless the implications for this brand within a brand are intriquing, notable and filled with possibility.
Equally as audacious was Ms Sullivan's willingness to consider denim. From its modest, missy-fitting past, Talbots has emerged as a leader within the denim category. Again, there's the new signature increased exposure of multiple fits, plus, an assortment of silhouettes and finishes or "washes" to make sure every woman finds her dream jean.
It's clear to me that Talbots is a work in progress. The holiday collection proposes "re-imagined offerings" and from what I've seen up to now, just the edgiest vintage details will be reinvented or source of inspiration. Simple, traditional pearl necklaces have evolved into dramatic, glamorous multi-strand showpieces. It wouldn't surprise me if Michelle Obama shows up for a Christmas party in one of these brilliant beauties.
But the genuine measure of Ms strapless plunge neck gown On sale Sullivan's Executive Presence is unquestionably her grace under fire. The rebranding came about during extraordinarily challenging financial pressure: plummeting stock prices, selling from the men's and kid's divisions; criticism for overpaying for recently purchased casual retailer J. Jill. Throughout all this public scrutiny, Ms Sullivan and her team rolled out the rebranding and not lost their poise or their vision. What a coup! F?�licitations for creating the cachet that's Talbots today.
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