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Blue cotton striped shirt from Alexa Chung featuring a high standing collar, a frill trim, long sleeves and a gathered design. Imported Designer Style ID: 1801SH02C239 Farfetch ID: 12962774
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When CEO Trudy Sullivan reached Talbots, from her previous position at casual apparel giant Liz Claiborne, she was startled from the absence of in-house design and website departments. Ms Sullivan quickly addressed this through new hires to develop a design team. An obvious starting point, right? But what set Ms Sullivan's direction apart was her approach. She resisted the need to get rid of the baby using Sale Discount Up To 30 the bathwater. Instead of a total overhaul plus an immediate call to arms to generate new products, she organized a planned out review of best, and worst, sellers through the past sixty years! This re-examination from the foundations - the pearls, twin-sets, flats, trench coats - wasn't an exercise in locating old favourites to re-issue but to comprehend the core striped shirt Online Cheap of Talbots' business along with the cachet of true American style.
Surely there may be no more enduring examples of American style than Katherine Hepburn, Jacqueline Onassis and Princess Grace striped shirt of Monaco. Cleverly, Talbots has built three separate fits for jackets, each named after one of them iconic women. In total, you'll find 23 styles available on-line, each grouped in accordance with fit, along with an accompanying video called - Meet the Ladies:
• Kate: Sexy, hourglass, fitted-at-the waist jackets for dressing up or down. • Jackie: Cool, sophisticated and playful jackets. Great with jeans and skirts. • Grace: Classic, slightly fitted jackets - feminine and ladylike.
Jackets really are a big-ticket item, rarely an impulse purchase. This technique of "romancing the merchandise" carries from it the promise of boosted sales. Who could resist exploring these enticingly different looks? I don't want to second-guess Ms Sullivan or perhaps the design group nevertheless the implications with this brand inside a brand are intriguing, notable and filled with possibility.
Equally as audacious was Ms Sullivan's willingness to battle denim. From its modest, missy-fitting past, Talbots has emerged like a leader in the denim category. Again, there's the newest signature focus on multiple fits, plus, a variety of silhouettes and finishes or "washes" to make sure every woman finds her dream jean.
It's clear if you ask me that Talbots is really a work in progress. The holiday collection proposes "re-imagined offerings" and from what I've seen thus far, exactly the edgiest vintage details is going to be reinvented or the source of inspiration. Simple, traditional pearl necklaces have evolved into dramatic, glamorous multi-strand showpieces. It wouldn't surprise me if Michelle Obama appears for a Christmas party in one of them beauties.
But the genuine measure of Ms Sullivan's Executive Presence is unquestionably her grace under fire. The rebranding happened during extraordinarily challenging financial pressure: plummeting stock prices, selling off of the men's and kid's divisions; criticism for overpaying for recently purchased casual retailer J. Jill. Throughout all of this public scrutiny, Ms Sullivan and her team rolled out the rebranding rather striped shirt than lost their poise or their vision. What a coup! F?�licitations for creating the cachet that is certainly Talbots today.
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