ruffled lace top On sale
Charged with blithe seventies spirit, French fashion house Chloé combines the romanticism of nostalgic femininity with the unruffled elegance of Parisian chic. In virgin white cotton and silk-blend, this delicate blouse adds flounce to a v-neck, straight cut with a lace ruffle trimming, keeping lines clean with a front button fastening, long sleeves, a straight fit and a curved hemline. Designer colour: NR107 Imported Designer Style ID: CHC18SHT21004 Farfetch ID: 12609564
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When CEO Trudy Sullivan attained Talbots, from her previous position at casual apparel giant Liz Claiborne, she was startled through the absence of in-house design and product development departments. Ms Sullivan quickly addressed this through new hires to construct a design team. An obvious place to begin, right? But what set Ms Sullivan's direction apart was her approach. She resisted the Women Clothing need to dispose off the baby with the bathwater. Instead of a total overhaul as well as an immediate call to arms to generate new products, she organized a deliberate review of best, and worst, sellers through the past sixty years! This re-examination from the foundations - the pearls, twin-sets, flats, trench coats - was not an exercise to find old favourites to re-issue but to understand the core of Talbots' business as well as the cachet of true American style.
Surely there can be no more enduring instances of American style than Katherine Hepburn, Jacqueline Onassis and Princess Grace of Monaco. Cleverly, Talbots has established three separate fits for jackets, each named after one of them iconic women. In total, you will find 23 styles available on-line, each grouped according to fit, along with an accompanying video called - Meet the Ladies:
• Kate: Sexy, hourglass, fitted-at-the waist jackets for dressing up or down. • Jackie: Cool, sophisticated and playful jackets. Great with jeans and skirts. • Grace: Classic, slightly fitted jackets - feminine and ladylike.
Jackets really are a big-ticket item, rarely an impulse purchase. This technique of "romancing the merchandise" carries by it the promise of boosted sales. Who could resist exploring these enticingly different looks? I don't want to second-guess Ms Sullivan or even the design group but the implications for this brand in just a brand are intriguing, notable and filled with possibility.
Equally as audacious was Ms Sullivan's willingness to take on denim. From its modest, missy-fitting past, Talbots has emerged as being a ruffled lace top On leader within the denim category. Again, there's the modern signature increased exposure of multiple fits, plus, a mixture of silhouettes and finishes or "washes" to be sure every woman finds her dream jean.
It's clear if you ask me that Talbots can be a work in progress. The holiday collection proposes "re-imagined offerings" and from what I've seen so far, just the edgiest vintage details will be reinvented or even the source of inspiration. Simple, traditional pearl necklaces have evolved into dramatic, glamorous multi-strand showpieces. It wouldn't surprise me if Michelle Obama turns up for a Christmas party in one of these simple beauties.
But the genuine measure of Ms Sullivan's Executive Presence is definitely her grace under fire. The rebranding occurred during extraordinarily challenging financial pressure: plummeting stock values, selling off of the ruffled lace top On sale men's and kid's divisions; criticism for overpaying for recently purchased casual retailer ruffled lace top On J. Jill. Throughout all of this public scrutiny, Ms Sullivan and her team rolled out the rebranding and never lost their poise or their vision. What a coup! F?�licitations for creating the cachet that's Talbots today.
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