cape-style T-shirt On sale
The Row presents classic, staple pieces that are modern and elegant, like this pleated detail blouse. Crafted from luxury white, this top features a round neck, a high low hem and a pleated design that runs from the short sleeves down the back of this top for bold dimension. Made in United States Designer Style ID: 3750W71 Farfetch ID: 12953799
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When CEO Trudy Sullivan reached Talbots, from her previous position at casual apparel giant Liz Claiborne, she was startled with the absence of in-house design and product development departments. Ms Sullivan quickly addressed this through new hires to build a design team. An obvious place to start, right? But what set Ms Sullivan's direction apart was her approach. She resisted the impulse to toss the baby using the bathwater. Instead of a total overhaul plus an immediate call to arms to generate new products, she organized a deliberate review of best, and worst, sellers in the past sixty years! This re-examination from the foundations - the pearls, twin-sets, flats, trench coats - wasn't an exercise to locate old favourites to re-issue but to know the core of Talbots' business and the cachet of true American style.
Surely there may be no more enduring instances of American style than Katherine Hepburn, Jacqueline Onassis and Princess Grace of Monaco. Cleverly, Talbots has built three separate fits for jackets, each named after one of them iconic women. In total, you can find 23 styles available on-line, each grouped in accordance with fit, and with an accompanying cape-style T-shirt video called - Meet the Ladies:
• Kate: Sexy, hourglass, fitted-at-the waist jackets for putting on a costume or down. • Jackie: Cool, sophisticated and playful jackets. cape-style T-shirt On sale Great with jeans and skirts. • Grace: Classic, slightly fitted jackets - feminine and ladylike.
Jackets are a big-ticket item, rarely an impulse purchase. This technique of "romancing the merchandise" carries by using it the promise of boosted sales. Who could resist exploring these enticingly different looks? I don't want to second-guess Ms Sullivan or cape-style T-shirt perhaps the design group nevertheless the implications for this brand within a brand are intriguing and filled with possibility.
Equally as audacious Women Clothing was Ms Sullivan's willingness to defend myself against denim. From its modest, missy-fitting past, Talbots has emerged as a leader in the denim category. Again, there's the modern signature emphasis on multiple fits, plus, a variety of silhouettes and finishes or "washes" to ensure every woman finds her dream jean.
It's clear if you ask me that Talbots can be a work in progress. The holiday collection proposes "re-imagined offerings" and from what I've seen thus far, only the edgiest vintage details will likely be reinvented or the source of inspiration. Simple, traditional pearl necklaces have evolved into dramatic, glamorous multi-strand showpieces. It wouldn't surprise me if Michelle Obama shows up for a Christmas party in one of these simple beauties.
But the true measure of Ms Sullivan's Executive Presence is unquestionably her grace under fire. The rebranding happened during extraordinarily challenging financial pressure: plummeting stock values, selling over men's and kid's divisions; criticism for overpaying for recently purchased casual retailer J. Jill. Throughout all of this public scrutiny, Ms Sullivan and her team rolled out the rebranding and never lost their poise or their vision. What a coup! F?�licitations for creating the cachet that is certainly Talbots today.
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